Meet a few of our Entrepreneurs

Paulette M'Pouma, inventor of Afriqu’enjeux, the Africa Memory Game.

Paulette M’Pouma

Inventor of Afriqu’enjeux, the Africa Memory Game.

For Paulette M’Pouma, Africa is the home of great cultures, ancient kingdoms, and an extraordinary diversity of wildlife, forests, and savannahs. But, Paulette was disappointed when she realized that her children’s schools emphasized just disease, corruption, and war when they talked about Africa. So, Paulette created the Africa Memory Game, Afriqu’enjeux, which she has used to teach her own four children about their roots. Available in English and French, the game incorporates information on African history, geography, and culture.

Paulette used her first loan from Life Asset, of $1,500, to upgrade her business website and print fliers and business cards for marketing. She used her second loan of $2,250 to print more copies of the game. Paulette is currently selling the game in 16 locations nationally and internationally, and through Life Asset events. Even as she celebrates the glories of Africa, Paulette wants to do what she can to help the continent address its problems. For that reason, she gives 10 percent of her business sales to charities in Cameroon fighting juvenile diabetes.

You can learn more about Africa Memory Game and buy games at:

Mariam Mohamed of Bahari Creations

Mariam Mohamed

Bahari Creations

Mariam Mohamed moved to the United States from Tanzania in the early 2000s with the dream of owning her own business. Using traditional Kanga and Kitenge cloth from East Africa, Mariam’s company, Bahari Creations, creates unique fashion accessories such as clutches, handbags, evening bags, tote bags, wristlets, and cloth jewelry. The company also makes backpacks, cell-phone holders, iPad and laptop sleeves, wallets, and even coffee cup holders. Based on the client’s request, Bahari Creations will create specialty items, such as diaper bags or shopping bags. Mariam also represents Natural Fibres, which produces handmade paper products by Athuman, the artist-in-residence at Gibbs Farm guesthouse in Karatu, Tanzania. When Mariam joined Life Asset in 2014, she used her first loan of $1,200 to hire a part-time seamstress and build up her inventory. Since then, Mariam has received two more loans, of $1,200 and $650, to purchase raw materials. With her dream come true, Mariam is sharing her Swahili culture and stories beyond Tanzania.

You can learn more about Bahari Creations or place an order:

Sagrario & Miriam of El Poder de Ser Mujer

Sagrario Ortiz & Miriam Figueroa

El Poder de Ser Mujer/The Power of Being a Woman

Sagrario Ortiz and Miriam Figueroa are confident that every woman can reach her full potential by using all her talents. They proved this themselves when they won the recent Life Asset business plan contest for their non-profit El Poder de Ser Mujer/The Power of Being a Woman. When they first joined Life Asset, they used the funds to pay the costs of registering as a 501(c)3 nonprofit company. Sagrario and Miriam provide workshops and training sessions designed to inform, educate, inspire, and empower Latina women and their families. They also publish a Spanish-language magazine called El Poder de Ser Mujer with around 2,000 subscribers. In addition, with their own success, they are showing the way to making dreams come true.

You can learn more about their work on their website at: